Steve Jobs Didn't Believe in Macs for Business. But Here They Are
20.05.12
When Dale Fuller was trying to resuscitate Apple’s PowerBook division in the late 1990s, he didn’t see eye-to-eye with Steve Jobs.
Fuller saw all those PC makers selling Windows laptops to big businesses, and as he struggled to inject new life into Apple’s moribund PowerBook division, he wanted to do the same. But Jobs said no.
According to Fuller, Jobs saw business IT departments as a barrier. In those days, CIOs believed in “JEDI,” or Just Enough Desktop Infrastructure — meaning they only wanted to invest in the minimum amount of computing an employee needed to do his job, and nothing more. An IT department, Jobs argued, is about control — and not about empowering the user. Jobs’ central belief was that computers should be about the user, and that’s why he wouldn’t let Fuller sell PowerBooks to businesses.
“I don’t think Steve ever cared about money,” Fuller says. “He just wanted to do this stuff the right way.”
[ Via: Wired News | Read more... ]